CONVINCE TO GENERATE
INTERNATIONAL
ABM LEADS

International consideration & leadgen

Stormshield, a wholly owned subsidiary of Airbus CyberSecurity.

 

The challenge: design activations that can be adapted internationally to generate leads for sales.

Data driven

To consolidate the existing data and especially identify the decision-maker contact, several levers are activated: ultra-targeted database search, identification of interest with the media involved and telephone qualification.

ABM 360°
CAMPAIGNS

Accelerate brand visibility and generate leads through a “gated” strategy in ABM “One to many”.

Supported based on relevance to the sector targeted by:

  • a salesforce email campaign by salesforce pardot
  • a red wire paid media via LinkedIn, Display, Google Customer Match
  • syndication of content with key industry or function media

EXPERT CONTENT
TO DEMONSTRATE
THE BENEFITS

Stormshield experts create targeted content to understand and anticipate cyber risks in targeted industries.

 

To attract the attention of the target audience several types of reading format are used: white paper, article, dedicated mini site, podcast, video and webinar.

ADWORDS
INTERNATIONALLY

In order to support the commercial effort, detect the interest of a market for a solution, strengthen the notoriety and generate traffic, the adwords campaigns have been conducted for 4 years in France, Italy, Spain and Germany.

Thanks to the trading optimizations carried out by our Médiadesk and the work on the keywords, the strategies make it possible to guarantee an optimum visibility in 1st position.

A DASHBOARD
TO DRIVE

Give a clear and up-to-date reading of the performance of the different channels mobilized.

 

For a more efficient and automated process, it allows us to centralize all existing data sources and visualize the perfs in real time, H24.

WHAT ABOUT THE NUMBERS?

0 MONTHS

agency support
throughout the year

0

countries

0

KPIs followed primarily: impressions, click, website traffic and leads generated

A WORD FROM THE CLIENT

“The innovative approach of the agency, the rigor of the support of their project team and the results obtained make that for 6 years we entrust to Aressy by Epoka our activation campaigns in our main markets in Europe.”

Karine Monmarché
Operational Marketing Manager
Stormshield

BRIEF