Accelerate its notoriety
in a targeted business sector
Develop your brand and differentiate yourself to stand out from the crowd.
Synonymous with technical performance, innovation and quality, Siemens operates in the fields of intelligent infrastructure for buildings, decentralized energy production, automation and digitalization in the manufacturing and process industries.
The development of its positioning and digitalization offer, with major accounts in the Beauty & Cosmetics sector in France, was based on a highly targeted digital campaign.
A VISUAL IDENTITY FOR NEW AMBITIONS
Creation of a dynamic visual identity, illustrating the Beauty & Cosmetics sector. Accelerate the visibility of the Siemens offer in this sector with strong codes.
A BEAUTY &
Supported by a LinkedIn and programmatic media campaign, the sectoral ebook download made it possible to validate the audience’s interest in the Siemens offer and to recover high-value contacts in the Beauty & Cosmetics sector.
A DEDICATED MINI-SITE AND LANDING-PAGE
The mini-site and the landing page dedicated to the Beauty & Cosmetics sector have made it possible to accelerate the visibility of the brand : they give credibility to the approach in the target market. As true conversion tools, they played an essential role throughout the campaign.
AND THE FIGURES ?
Formats created & 1 asset
FROM THE AGENCY
“The fine performance of this lead acquisition campaign is based on the strong personalization of visuals, the relevance of targeting and the agility of the Aressy teams.”
Audrey Keller, Account manager.