A campaign to assert its positioning in the market for 3D design software for SMEs and Start-ups.
As a world leader, Dassault Systèmes innovates on a daily basis to offer its customers and prospects more creative, collaborative and industrial possibilities.
An ambitious creation that breaks codes, both for customers and BtoB: colors, promise, shapes… Dassault Systèmes shows its creativity by reinventing itself for those who never stop innovating: Start’ups.
THE RIGHT LEADS
A USER’S MANUAL FOR SUCCESS
In detail, there is a landing page with a call to action and the Creative Book: what makes up the 3DExperience solution, how to use it, set it up and take advantage of all its power. Then the proof by real customer cases and similar to our targets.
Two “social” videos to appear on our targets’ social networks and enhance the benefits of the 3DExperience solution. The first highlights the design of a “general population” object, a connected speaker …
To continue the discovery of Dassault Systèmes solutions and engage targets, a digital news broadcast was proposed.
Much more than a Webinar, the show went live from the Studio Victoires using the codes of television news.
Internet Streaming made it possible to respond live to questions from Internet users & FrenchWeb public.
AND THE FIGURES ?
Aurélien Gohier, Senior digital manager – Dassault Systèmes
“A creative campaign that links meaning and performance”