Astonish to generate the engagement of a target micro
Promote innovation in the service of business.
A pioneer company in the development of complete roofing systems, BMI Monier, a subsidiary of the BMI group, has been firmly established for more than 100 years in France.
To establish itself as the benchmark in the sector, the company reaffirms the positioning of its brand on components, highlights the expertise and R&D developed within the group, but also their cutting-edge training center through a targeted creative and digital campaign.
A CREATIVE CAMPAIGN TO REVEAL THE INNOVATIVE DNA OF THE BRAND
Pioneer, precursor and always attentive to its customers, BMI Monier is the definition that a roof is the creation of many things :
- a family
- a company
- peace of mind…
Thanks to BMI Monier tiles and systems, roofers are the creators of a new life in complete safety.
In short, a creative campaign that strengthens BMI Monier’s position as a roofing expert, and which also increases the share of components in the brand’s communication.
A CONVERSATIONAL CAMPAIGN AS A PERFORMANCE ASSET
Use AB Testing and personalization in the dissemination of a conversational campaign, by playing on the consideration of the brand and the product advantages to generate exchanges with the audience.
The key points of the conversational campaign :
- More than 20,000 roofers targeted in France
- Personalization by region and by sales representatives
- Multiplication of formats for a better experience
STRENGTHEN BRAND AWARENESS, WHILE GENERATING LEADS
An efficient system thanks to the association of 2 distribution channels and an innovative strategy :
- Display in Google Customer Match strategy
- Facebook in Look Alike strategy.
What are the benefits ? Accelerate the visibility of the brand and generate leads thanks to a “gated” strategy.
Dynamic notoriety tools but also conversion tools, Paid messages played an essential role throughout the campaign.
AND THE FIGURES?
2 months of campaign and still in progress…
A WORD FROM THE AGENCY
“The fine performance of this brand awareness and lead acquisition campaign is based on an impactful concept, positioning that enhances the target, the relevance of deployment choices and the agility – creativity of the Aressy teams.”
Aurore Anneville, directrice de clientèle Aressy