ABM – Account Based Marketing

ABM
ACCOUNT-BASED MARKETING

Account-based marketing is a marketing strategy dedicated to B2B companies. ABM aims to concentrate resources on the accounts that matter, those with the highest business potential. Unlike Inbound Marketing, the targeted accounts are identified beforehand with ABM. The ROI is therefore accelerated!

Account-based marketing is a marketing strategy dedicated to B2B companies. ABM aims to concentrate resources on the accounts that matter, those with the highest business potential. Unlike Inbound Marketing, the targeted accounts are identified beforehand with ABM. The ROI is therefore accelerated!

Aressy, a 100% BtoB agency, has developed dedicated expertise, specific technological partnerships and can testify to numerous references.

Sales - Marketing Strategy & Alignment

  • We help you promote the approach to your sales
  • We perform account mappings to identify your priority contacts
  • We integrate into your processes / CRM for real-time interaction
  • We define the distribution of responsibilities between sales & marketing teams

Content & customization

  • We design value-added messages
  • Our creative approach reconciles form and substance
  • We add the technologies to personalize the UX
  • Our BtoB influencers develop your community’s interest

Media & engagement

  • We program Linkedln in an ABM approach
  • We target media broadcasting with IP Targeting technology
  • We identify companies visiting your websites with IP Tracking
  • We automate campaigns in a growth marketing approach

Events & teams

  • Nous ouvrons les portes pour vos commerciaux (door opener)
  • Nous facilitons la rencontre dans le cadre d’Executive Event
  • Nous créons des “pop’up company” pour faire vivre l’expérience
  • Nos experts ABM boostent vos équipes et résultats

Our references

3M hearing protectors

INCREASE ACTION with a different-looking Facebook carousel campaign, but personalized to very different targets.

AirPlus

GET ALL THE ATTENTION with a video passport dedicated to 50 travel managers from large companies and the salesperson’s business card for immediate contact

Atos

CREATIVELY AMAZING with a multiple plug symbolizing the connection, all sent specifically to customers equipped with SAP.

HP

REACHING YOUR TARGET AT 100% with a personalized “magazine cover” in the name and company of the sub

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Why Aressy ?

Partners / Certifications

Harris Interactive

pour réaliser des études / sondages au service de contenus premium

Nomination

pour les mappings de comptes / identification de décideurs

Onssen

pour des datas premium orientés ETI

GetQuanty

pour l’IP Tracking orienté marketing

Visiblee

pour l’IP Tracking orienté sales

ABM Orchestra

pour coacher les équipes Sales & Marketing

Sales Navigator

pour structurer votre approche Sales via LinkedIn

MediaDesk BtoB

pour diffuser la pub en IP Targeting

Contact our expert :

Stéphanie

Stéphanie Guillard

Account Manager

+33 6 62 50 76 46

s.guillard@aressy.com

Aressy is exclusively dedicated to B2B marketing and communications. With our exclusive “Brand to Business” approach, the brand becomes a lever of preference and performance. Our field of expertise covers content, social influence, data and media with a business activation focus.

The agency is also reputed for its ABM know-how. We meet large company needs to direct their investments on strategic key accounts. Being part of Epoka group, the agency stands out for its strong digital culture and operates in France and in a global scale, through its network of partner agencies.

BRIEF